Young Lions Entry 2025
The task was to create a PR campaign for Stockholm Resilience Centre to refocus attention on the climate crisis — a threat often pushed aside by other concerns — and make people realize that it is happening here and now.
"MELTING ICE CREAM AS A SYMBOL OF GLOBAL WARMING"
- a simple, tangible reminder that climate change is happening now.
I’M MELTING is a small reminder that the climate crisis is happening now — on an alarming scale. The focus is to make the numbers understandable; when we grasp the data, we truly understand the problem.
"WHEN WE GRASP THE DATA, WE TRULY UNDERSTAND THE PROBLEM"
I created the concept and idea, and developed the sketches with both design and copy.